LED IN THE WORLD
With a view to consolidating and increasing its market penetration in foreign markets – where there is considerable room for improvement – the Company has sought to foster contacts with foreign retailers through participation in international trade fairs, with the aim of boosting its B2B sales volumes.
As part of the “LED IN THE WORLD” project – implemented with financial support from the Lazio ERDF Operational Programme 2021–2027 – the Company has participated, amongst others, in the following specialist trade fairs:
- ARAB HEALTH, Dubai, 27–30 January 2025
- FIME, Miami, 11–13 June 2025
- MEDICA, Düsseldorf, 17–20 November 2025
The project was awarded a grant from the Lazio Region totalling €45,720.00 under the 2025 SME Internationalisation Voucher Scheme. Participation in the three trade fairs enabled the company to develop new business contacts in the respective geographical areas.